#7 - Ben's first product: How much he made ($$), the launch process, and lessons learned

The podcast explores Ben's experience creating and launching his first digital product, a tutorial for stylized art, after building a substantial Instagram following. He details his decision-making process, opting for a "tester" product to gauge audience interest and avoid the pressures of a Patreon-style subscription model. Ben shares that within the first two days of launching the tutorial, he grossed $12,000 USD, eventually reaching $26,200 USD in about a month and a half. He emphasizes the importance of providing value to an audience, diversifying platforms by starting a newsletter to connect directly with followers, and viewing the initial product as an experiment to inform future course creation and content strategy.