The podcast addresses a Melbourne-based artist named Owen's struggle to grow his Instagram account and transition into animation, specifically storyboarding in Spain. The hosts advise Owen to shift his content strategy from merely showcasing finished art to documenting his learning process and sharing insights gained from courses and analyzing other storyboard artists' work. They emphasize the importance of having fun and being curious, suggesting Owen should "study in public" to attract studios and build a community. They recommend Owen make his intentions clear in his bio, optimize for quality over quantity, and focus on providing value to potential followers by sharing his unique perspective and problem-solving approach.
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