In this episode, we explore the critical aspects of scaling games in the gaming industry, focusing on the right timing, key metrics, and financial strategies.

Ridzki Syahputera from PVX Partners shares insights on cohort profitability, the importance of soft launching, and various financing options available for game developers.

The conversation emphasizes the need for consistency in cohort performance and the role of data in making informed scaling decisions.

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PVX Partners offers non-dilutive funding for game developers.

Go to: https://pvxpartners.com/

They can help you access the most effective form of growth capital once you have the metrics to back it.

- Scale fast

- Keep your shares

- Drawdown only as needed

- Have PvX take downside risk alongside you

+ Work with a team entirely made up of ex-gaming operators and investors

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This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.

Panelists: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Felix Braberg, Matej Lancaric⁠

Special Guest: Ridzki Syahputera

Youtube: https://youtu.be/_HtnAVoNUUM

Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-2um8eguhf-c~H9idcxM271mnPzdWbipg

Chapters

00:00 Introduction to Scaling in Gaming

04:28 Key Metrics for Scaling Games

07:32 The Importance of Soft Launching

10:34 Understanding Cohort Profitability

13:32 The Role of Consistency in Cohorts

16:32 Funding Growth Strategies

19:25 Navigating Debt and Equity Financing

22:30 Cohort Financing Explained

34:00 Understanding Payback Periods and Risk Monetization

37:37 Data-Driven Financing: The Role of Cohorts

40:39 The Underwriting Process: How Financing Works

46:33 Cohort Analysis: Visualizing Performance Metrics

52:08 Forecasting Future Performance: Tools for Financial Planning

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Matej Lancaric

User Acquisition & Creatives Consultant

⁠https://lancaric.me

Felix Braberg

Ad monetization consultant

⁠https://www.felixbraberg.com

Ridzki Syahputera

Founder of PVX Partners

https://www.linkedin.com/in/ridzkisyahputera/

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Takeaways

Scaling should be based on solid metrics and data.

Cohort profitability is essential for sustainable growth.

Soft launching allows for testing and iteration before scaling.

Consistency in cohort performance builds confidence for scaling.

Cohort financing can be a viable option for funding growth.

Understanding the payback period is crucial for financial planning.

Testing new creatives is necessary to maintain performance.

The process of securing funding can be quick if the data is ready.

Using tools for cohort analysis can aid in decision-making.

Engaging with investors early can help secure necessary funding.

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Please share feedback and comments - matej@lancaric.me

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If you are interested in getting UA tips every week on Monday, visit ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠lancaric.substack.com⁠⁠⁠⁠⁠⁠ & sign up for the Brutally Honest newsletter by Matej Lancaric

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Do you have UA questions nobody can answer? Ask ⁠⁠⁠⁠⁠⁠⁠⁠Matej AI⁠⁠⁠⁠⁠⁠ - the First UA AI in the gaming industry! https://lancaric.me/matej-ai

The Art of Scaling Games: When to scale your game?

two &amp; a half gamers

two & a half gamers