This episode of Two and a Half Gamers provides a comprehensive introduction to ad monetization in mobile gaming. Felix Braberg discusses key metrics such as ECPM, fill rate, and ad ARPDAU, explaining their importance in maximizing ad revenue.

The monologue delves into how ad networks operate, how they determine ECPM, and the various revenue models they employ. The episode also covers strategies for soft launching, selecting mediation platforms, and effectively scaling ad revenue.

Listeners gain insights into best practices for network selection and the significance of maintaining good relationships with ad network account managers.

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This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.

Panelists: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Jakub Remia⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠r,⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Felix Braberg, Matej Lancaric⁠

Youtube: https://youtu.be/BY5THj6vQuE

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Chapters

00:00 Introduction to Ad Monetization Metrics

02:57 Understanding ECPM and Fill Rate

05:46 Key Metrics: Ad ARPDAU and Engagement Rates

09:07 The Role of Ad Networks in Monetization

11:53 How Ad Networks Determine ECPM

15:08 Revenue Models of Ad Networks

17:53 Soft Launching and Impression Value

21:08 Choosing a Mediation Platform

23:57 Scaling Your Ad Revenue

27:07 Best Practices for Network Selection

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Matej Lancaric

User Acquisition & Creatives Consultant

⁠https://lancaric.me

Felix Braberg

Ad monetization consultant

⁠https://www.felixbraberg.com

Jakub Remiar

Game design consultant

⁠https://www.linkedin.com/in/jakubremiar

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Takeaways

Ad ARPDAU is crucial for tracking performance.

ECPM and fill rate together determine ad revenue.

Higher user engagement leads to increased ad revenue.

Ad networks connect advertisers with app users.

Understanding how networks determine ECPM is essential.

Ad networks charge margins and fees for services.

During soft launch, focus on ad viewer rates.

Choosing the right mediation platform impacts revenue.

Scaling ad revenue requires adding competitive networks.

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Please share feedback and comments - matej@lancaric.me

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Felix Latest Article -

https://www.felixbraberg.com/post/the-end-of-gam-and-admob-placement-refreshes

A Beginners Guide to Ad monetization: The Fundamentals by Felix Braberg

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