Ralph Burns and John Moran discuss a new feeder strategy designed to address common challenges in search campaigns and Performance Max setups. They’re explaining innovative ways to combat spam leads, optimize ad performance, and improve return on ad spend through structured approaches and practical examples. The duo outlines steps for leveraging feeder strategies to scale campaigns effectively while maintaining high-quality results.

Chapters

00:00:00 - Feeder Strategy 101: Not Your Average Marketing Lesson
00:00:09 - Why Feeder Strategies Deserve a Standing Ovation
00:00:48 - Lead Gen Woes: It’s Not Me, It’s You
00:02:24 - Offline Conversion Imports: The Real MVP
00:03:31 - John Moran’s Secret Recipe for Lead Gen Success
00:04:40 - PMax vs. Lead Gen: The Ultimate Face-Off
00:07:18 - Spam Leads: Identified, Declassified, Neutralized
00:12:55 - A Feeder Strategy Case Study Walks Into a Bar...
00:17:31 - Results So Good, They’re Practically Smug
00:22:15 - The Algorithm’s Favorite Snack: Real ROI
00:25:53 - Wrapping Up: Insights That’ll Make Your Brain Do a Happy Dance

LINKS AND RESOURCES:

Tier 11 Jobs
Perpetual Traffic on YouTube
Tiereleven.com
Mongoose Media
Perpetual Traffic Survey
Perpetual Traffic Website
Follow Perpetual Traffic on Twitter
Connect with Lauren on Instagram and Connect with Ralph on LinkedIn

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The Feeder Strategy: Because Your Campaign Deserves Better Friends

Perpetual Traffic