Ralph and Lauren are discussing the critical moments of business planning and how to evaluate and improve team dynamics, agency partnerships, and overall strategies heading into the new year. Get ready to explore the nuances of prioritizing resources, testing new initiatives, and aligning goals to achieve scalable success. Their strategy over tactics approach offers information you can use to maximize opportunities for your business(es) in 2025!

Chapters

00:00:00 The Starting Line: Welcome to the Show
00:00:34 Holiday Chaos and Quirky Traditions
00:05:53 Crystal Ball Time: Plotting the 2025 Vision
00:07:24 Is Your Team Crushing It or Coasting?
00:13:54 Strategy Isn’t Just a Buzzword—It’s the Game
00:20:02 Lunar New Year, Anyone? Cultural Marketing Wins
00:22:29 Finding Your Goldmine Clients (Hint: They’re Loyal)
00:23:04 Meta vs. Google: Which Channel Deserves Your Love?
00:24:59 Big Goals, Tiny Steps: The Secret to Crushing 2025
00:27:12 Test It, Scale It, But Don’t Break It
00:32:15 Post-Mortem on 2024: Wins, Fails, and WTF Moments
00:39:05 Signing Off: Kind Words and Big Plans

LINKS AND RESOURCES:

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Agency Freedom Live
Tier 11 Jobs
Perpetual Traffic on YouTube
Tiereleven.com
Mongoose Media
Perpetual Traffic Survey
Perpetual Traffic Website
Follow Perpetual Traffic on Twitter
Connect with Lauren on Instagram and Connect with Ralph on LinkedIn

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Mentioned in this episode:

AdCritter for Agencies

The #1 Thing You’re NOT Doing Right Now to Crush It in 2025…And How to Fix It

Perpetual Traffic