Kirk Miller spent five years as a plumber who hated every day of it.

He was in shape. He had the body. He looked like he had it together. Internally, he was miserable.

In 2010, he won the Men's Health cover model competition and used that moment as the proof he needed to jump. He quit with five hours of personal training booked, no car, and a borrowed work van to get around Coventry. As long as he could pay his bills, eat, and keep a roof over his head, he was going.

Twenty years later, Kirk runs Built To Last, a six-pillar performance coaching system used by founders, CEOs, and high-net-worth entrepreneurs who want to stop treating their health as an afterthought and start building it as a competitive advantage.

In this episode of Screw It Just DO It, Kirk and Alex unpack why the systems that worked in your twenties will not carry you through building a business, why willpower is not a strategy, and what two decades of coaching high performers has taught Kirk about the real cost of founders ignoring their health.

Key Takeaways:

- Why most founders are using outdated health systems built for a life they no longer live

- The three non-negotiables to schedule every week before anything else

- Why your state drives your decisions and what that costs you in business

- The difference between emotional confidence and the confidence tied to your bank balance

- What the most emotionally content and consistently wealthy entrepreneurs Kirk coaches all have in common

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