Thousands of people were already building their own version.

No brand. No product. No one selling to them.

She saw it… and decided to build anyway.

In this Bite-Sized episode of Screw It Just DO It, Laura Fullerton talks about the Screw It Just DO It moment that led her to build a hardware and software business from scratch, why fundraising nearly broke her last year, and the one thing she believes every founder gets wrong before they get it right.

We also get into what it actually costs to build a company, why quitting is not even an option for a certain type of founder, and why your network is the only asset that compounds in the same way as your ambition.

Key Takeaways:

Why markets often exist before businesses do

The importance of noticing behaviour, not ideas

What early-stage building actually demands mentally

Why network becomes leverage under pressure

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🎟️ Join us at the Festival of Entrepreneurs, November 3–4 at NEC Birmingham

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They Were Already Doing This… She Built The Business

Screw It Just DO It with Alex Chisnall