Dr Guy Sandleowsky spent six years becoming a vet. He was seeing 20 to 30 pets a day. He was heading toward a specialist surgery career. And he chose to walk away.

Not because it was not working. Because it was not enough. He wanted to help hundreds of thousands of animals, not dozens. And he believed a business could get him there.

In this episode of Screw It Just DO It, Guy explains how he left a clinical career everyone around him supported to do an MBA no one thought he needed, how he co-founded Omni using novel proteins to address a dog health crisis most owners do not know exists, and what happened when he and his co-founder walked into Dragons' Den with a dog that immediately ate six portions and was sick on camera.

Key Takeaways:

- Why the moment that almost stopped him was not failure but fear of wasted sacrifice

- How 91% approval from raw-meat-feeding dog owners proved the product before a single ad was spent

- What Stephen Bartlett and Deborah Meaden actually said when the cameras stopped rolling

- Why Guy has refused to hide who he is despite losing investment deals because of it

- The practical advice for anyone sitting on a business idea while still in a job

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Screw It Just DO It with Alex Chisnall