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Chase Rigby is the CEO of Tassel, a platform modernizing graduation experiences for universities worldwide. A former Google PM and Chief Product Officer at Canopy, his career sits at the intersection of education, technology, and product innovation.

💡 5 Things You’ll Learn in This Episode:

Why graduation is a key (and overlooked) growth moment
How Tassel simplifies complex commencement logistics
Where AI improves the student and admin experience
How graduation drives alumni engagement and giving
Why Tassel helps students earn money at graduation

✨ Episode Highlights:
[00:02:57] Graduation as a growth and marketing moment
[00:05:22] Unifying registration, tickets, and stage flow
[00:09:17] A student earns $3,500 via digital announcements
[00:11:53] Saving thousands of admin hours with AI
[00:14:18] The “cap-and-gown cartel” and outdated business models
[00:16:56] Better graduation to stronger alumni ties
[00:19:29] Disrupting the cap-and-gown model

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Why Graduation Is Higher Ed’s Most Overlooked Growth Lever with Chase Rigby of Tassel

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