19 Mar 2026
28m

Futurist Amy Webb: Trends are not enough

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Masters of Scale

The discussion centers on Amy Webb's concept of "convergences" as a replacement for traditional trend analysis, arguing that leaders often miss these critical shifts due to distractions. Webb defines convergences as the result of multiple trends colliding with larger forces like government intervention or geopolitics, leading to fundamental changes in technology, markets, and behaviors. She uses the example of location-based services to illustrate how focusing on fleeting trends can obscure more significant underlying convergences. Webb highlights the "post-search internet" and "programmable biology" as key convergences to watch, and also raises concerns about the rise of a corporate panopticon, where constant surveillance by numerous entities impacts individual privacy and decision-making. She also criticizes short-sighted, profit-driven decisions by U.S. companies, contrasting them with China's long-term infrastructure investments in AI and technology.

Outlines

Part 1: Redefining Trends

Part 2: Key Convergences

Part 3: Economic and Structural Challenges

Part 4: Conclusion and Outlook

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