Many business owners still think SEO is about keywords and blog posts. But AI has completely changed how people search. Today’s search results aren’t just links. They’re summaries generated by tools like Google AI, ChatGPT, and other platforms that pull information from across the internet. Which means if your business isn’t showing up in those sources, potential clients may never find you. In this episode, Lauren Kutschke of Salted Pages explains how search is evolving and what travel advisors need to know to stay visible online. Learn how AI is changing search behavior, why website traffic may actually decrease but lead quality can increase, and the simple SEO strategies that can help advisors get discovered by the right clients!

Want to go deeper on this topic? Join Lauren on April 9th inside the Niche community! Hands-On SEO: How To Research And Apply Keywords And Optimize Your Website → JOIN NICHE

About Lauren Kutschke:

Lauren is an SEO copywriter and web designer who makes waves for salt-of-the-earth brands from Alaska to the Amalfi Coast. She provides 100% human-written content and tasteful designs to ensure memorable websites that rank online and book the right clients. She has over a decade of experience and a roster of 500+ brands. Away from the keyboard, she enjoys walking her dog, dining alfresco at vegetarian restaurants and traveling — ideally in a sailboat, but usually via airplane.

saltedpages.com

instagram.com/saltedpages

Today we will cover:

(02:45) Meet Lauren Kutschke of Salted Pages
(05:00) Why good copy matters more than ever in an AI world
(09:20) SEO basics crash course
(16:35) How website copy is evolving for modern search
(23:40) Why transparency and authorship matter for AI search
(28:15) Where advisors should focus their SEO efforts first
(32:30) Blog dates and evergreen URLs; SEO myths
(39:40) SEO vs social media for lead generation

Recourses mentioned in this Episode:

Free Workshop: Defining Your Non-Negotiable Boundaries

ClickUp Business Hub Template

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Thanks to Our Tique Talks Sponsors:

Cozy Earth - Use code COZYTIQUE for 20% off

200. How SEO Is Changing with AI with Lauren Kutschke

TIQUE Talks: The Business Podcast for Travel Advisors