14 Mar 2026
30m

How Shantanu Narayen transformed Adobe

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Masters of Scale

Adobe's CEO Shantanu Narayen discusses Adobe's leadership approach, the company's shift to a creative cloud subscription model, and its approach to AI. Narayen emphasizes the importance of creating a vision, empowering teams, and maintaining a cadence for execution. The transition to a subscription model was driven by the need for financial stability and faster innovation, which ultimately fostered better customer communication and data-driven product development. Adobe embraces AI as an augmentation tool, experimenting with various models and partnerships to enhance creativity and productivity across different customer segments, including Hollywood.

Outlines

Part 1: Leadership, Evolution

Part 2: Business Transformation, Data

Part 3: AI Strategy, Development

Part 4: Future Outlook, Responsibility

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