Thinking about launching a group trip? Before you pick a destination and start marketing it, listen to this! Megan Grant Pederson of Cherish Tours shares exactly what it takes to create, price, sell, and host profitable small group travel. From contract negotiations and attrition clauses to margin strategy, launch timelines, early bird pricing, and the real costs most advisors overlook, this episode is your crash course in doing group travel the right way. If you’ve ever thought, “I plan trips all the time. How hard could group travel be?” this episode will give you the clarity (and caution) you need before you dive in!

After the episode, come continue the conversation inside the Niche community where we share real advisor strategies, trainings, and support. → https://www.tiquehq.com/niche/?utm_source=Tique_Talks&utm_medium=Show_notes&utm_campaign=Ep198&utm_content=Niche

About Megan Grant Pederson:

Megan is the Founder & Chief Memory Creator of Cherish Tours, a women-centered travel company she has built and operated since 2021. With a background in conference planning and a passport full of 45+ countries (including 10+ solo trips), she believes deeply that travel has the power to make a difference in our world and directly support the economic empowerment of women. Megan brings hands-on expertise in sustainable tourism, women-owned global businesses, and creating meaningful small-group journeys that inspire confidence, connection, and transformation.

Interest Form: gocherishtours.activehosted.com/f/25

gocherishtours.com

instagram.com/gocherishtours

Today we will cover:

(05:30) Known groups vs. resell models
(10:20) Pricing strategy: margin, attrition & paying yourself
(15:05) Why most group trips fail
(25:25) DIY itineraries vs. DMCs
(35:00) How to launch a trip
(38:40) Touchpoints before departure
(45:15) Collecting feedback before departure
(48:30) Advisor partnerships and FAMs

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198. Group Trips To Sell with Megan Grant Pederson

TIQUE Talks: The Business Podcast for Travel Advisors