02 Mar 2026
1h 0m

Kettle Chips: Cameron Healy. The Wild Bet That Made a Brand

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How I Built This with Guy Raz

Cameron Healy, founder of Kettle Foods and co-founder of Kona Brewing Company, recounts building a $300 million brand by making potato chips in Salem, Oregon, and unexpectedly finding success in the United Kingdom. Healy describes starting with a natural foods distribution business and later transitioning to manufacturing roasted nuts. Inspired by Maui potato chips, he ventured into kettle-cooked potato chips, facing early challenges like rancid oil and a near-fatal car accident. A pivotal motorcycle trip to England led to the discovery of a strong potato chip culture, prompting Healy to launch Kettle Chips in the UK, where it quickly surpassed US sales. Later, a vacation in Hawaii sparked the idea for Kona Brewing, balancing both ventures with meditation and yoga.

Outlines

Part 1: Origins, Community, Early Struggles

Part 2: Product Development, Branding, Early Growth

Part 3: International Expansion, UK Market, Kona Brewing

Part 4: Exit, Philanthropy, Legacy

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