In the 1996 election, Bill Clinton had a problem. The women who came out in droves for him in ‘92, split their vote in the ‘94 midterms, handing over control of the House and the Senate to the Republican Party. As his team stared ahead at his re-election bid, they knew they had to win those women back. So, after a major polling effort to determine who exactly their undecided ladies were, Clinton turned his focus toward the most important swing vote in the election: the soccer moms.

The soccer mom ushered in a new era of political campaigning, an era of slicing and dicing the electorate, engineering the (predominately white) voting bloc characters that campaigns have chased after. Security Moms. Nascar Dads. Joe Six Pack. Walmart Moms.

But what about everyone else? What about the surprisingly swingable corners of this country without a soccer mom in sight? Inspired by this exceedingly cool interactive map from Politico, we set out on a mission to make an audio-map of our own. We asked pollsters, reporters and political operatives in swing states: what slice of your population is up for grabs? A slice that no one talks about? In this episode, we crawl inside the places that might hold our country’s future in its hands, all the while asking: are these slices even real? Are there people inside them that might swing this election?

This episode was reported and produced by Becca Bressler, Tobin Low, Sarah Qari, Tracie Hunte, Pat Walters and Matt Kielty, with help from Jonny Moens.

Special thanks to Darren Samuelsohn, Josh Cochran, Elizabeth Ralph, and the Politico team for the original reporting and map that inspired this episode.

Also thanks to: Elissa Schneider, Wisam Naoum, Martin Manna, Ashourina Slewo, Eli Newman, Zoe Clark, Erin Roselio, Jess Kamm Broomell, Will Doran, John Zogby, Matt Dickinson, Tom Jensen, Ross Grogg, Joel Andrus, Jonathan Tilove, Steve Contorno, Heaven Hale, Jeff Shapiro, Nicole Cobler, Marie Albiges, Matt Dole, Robin Goist, Katie Paris, Julie Womack, Matt Dole, Jackie Borchardt, Jessica Locklear, Twinkle Patel, Bobby Das, Dharmesh Ahir, Nimesh Dhinubhai, Jay Desai, Rishi Bagga, and Sanjeev Joshipura.

Christina Greer’s book is Black Ethnics: Race, Immigration, and the Pursuit of the American Dream, and Corey Fields book is Black Elephants in the Room: The Unexpected Politics of African American.

Original art for this episode by Zara Stasi. Check out her work at: www.goodforthebees.com.

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