Unrivaled is rewriting the business of women’s basketball

Unrivaled, a professional 3-on-3 women's basketball league, aims to transform the sports ecosystem by prioritizing players and offering a unique viewing experience. Commissioner Micky Lawler discusses how Unrivaled complements the WNBA by providing players with income, competition, and brand exposure during the offseason. A key differentiator is giving players equity and encouraging them to participate in brand storytelling through social media. Unrivaled focuses on creating an intimate fan experience and values sponsor partnerships that allow for innovative activations, such as Samsung phones capturing live game footage. The league's success includes breaking attendance records and introducing a popular one-on-one tournament, with plans to expand beyond Miami.