The Practical Playbook for Starting TV in 2026, with Donna Lazaro from Gabb

The podcast explores the evolution and accessibility of TV advertising for brands of all sizes, focusing on strategies for leveraging linear, streaming, and connected TV (CTV). Anna from Tatari explains how their platform helps brands buy and measure TV across different channels, offering optimization and unified measurement. Donna Lazaro, Senior Director of Brand Media at Gabb, shares her experience using TV to educate consumers about safer tech options for kids, increase brand reach, and build credibility. She emphasizes the importance of data-driven decisions and testing different creative concepts to determine what resonates best with the target audience. The discussion also covers strategies for smaller brands to enter the TV advertising space, including utilizing existing creative assets and taking advantage of fire sale opportunities.