He Runs A 7-Figure Brand As A Side Gig (With 6 Kids)

The episode explores the unique business model of Modern Fuel, a pen manufacturer, run by Matt Slykhuis as a "side gig." Matt discusses his decision to insource the manufacturing process, bringing CNC machining in-house to gain greater control over quality and reduce supply chain risks. He details the financial implications of this CapEx-heavy approach, balancing profitability with investments in equipment and new product development. Matt aims for sustainable growth, prioritizing stability and family involvement over hyper-growth, with a revenue target of $2-3 million. The conversation also covers strategies for growth, including creative advertising, product expansion, and storytelling that emphasizes craftsmanship and the heirloom quality of Modern Fuel pens.