The Playbook Behind Organic Social Success with Jori Evans, Director of Social at MANSCAPED | Ep. 386

MANSCAPED's Jori Evans joins the Marketing Millennials podcast to discuss creator utilization and upcoming campaigns. Evans details MANSCAPED's approach to finding authentic creators, emphasizing creative freedom and compensating young filmmakers, exemplified by their viral "face pics" campaign. The conversation explores balancing brand humor with network television clearance for their Super Bowl commercial, highlighting the challenge of promoting MANSCAPED's broader product range beyond ball trimmers. Evans shares insights into creating memeable content, focusing on relevancy, understanding internet subcultures, and using memes as a communication tool. Key metrics shift from engagement to shares, aiming for a sustained presence in the meme ecosystem and leveraging organic conversation for AI brand mentions.