How to save a magazine, with The Atlantic’s Nicholas Thompson

Nick Thompson, CEO of The Atlantic, discusses the strategies behind the magazine's turnaround, emphasizing the importance of a robust digital subscription model and data-driven testing of paywall variables. Thompson shares how The Atlantic shifted from losing millions to profitability by implementing a sophisticated paywall strategy that tailors access based on user behavior and referral sources. He also addresses the controversial decision to license content to OpenAI, balancing the need for compensation with ethical considerations and the long-term interests of content creators. Reflecting on personal lessons from running, Thompson connects the discipline and pain management required for athletic achievement to effective leadership. The conversation also explores Thompson's relationship with his father and how it shaped his approach to both career and parenting.