I joined Alexey Grigorev's DataTalks.Club podcast to talk about my viral essay on How to Market Yourself (without Being a Celebrity).

Links:
- How to Market Yourself without Being a Celebrity (tweet thread)
- DataTalks.Club Video and Transcript
- The Coding Career Handbook - special discount

Timestamps

Marketing ourselves (1:15)
Components of personal marketing (5:00)
Personal brand for an average developer (7:06)
Picking a domain: what to write about? (13:13)
Being too niche (15:30)
Finding a good niche (17:15)
Learning in public (18:23)
Borrowed platforms vs own platform (20:11)
Starting on social media: Picking what they put down (22:48)
Career transitioning: mutual exchange of value (23:50)
Personal marketing for getting a new job (33:30)
Getting hired through the back door (37:50)
Finding content ideas (39:45)
Marketing yourself in public — summary (40:10)
Open-source knowledge (41:11)
Internal marketing: promoting ourselves at work (45:09)
Signature initiative (49:30)
Public speaking (53:30)

The backing track to my narration is Algorithms by Chad Crouch.

[Weekend Drop] Swyx on Marketing Yourself - DataTalks.Club

The Swyx Mixtape