How Baby2Baby stepped up as LA wildfires raged

Baby2Baby's co-CEOs, Norah Weinstein and Kelly Sawyer Patricof, discuss scaling their nonprofit, which provides essential resources to children in need. Starting from a small office, they identified a critical gap: the lack of access to diapers for low-income families. They share how a serendipitous event involving celebrities Jessica Alba and Nicole Ritchie led to a major donation that propelled their growth. The conversation highlights their strategic decision to partner with existing organizations to distribute goods efficiently, and how they leveraged celebrity endorsements to secure large corporate donations, such as an $8 million grant from Huggies. They also address their advocacy work, including fighting the diaper tax and partnering with the White House on maternal health initiatives.