#13 - How would you grow if you could start again?

The podcast explores strategies for content creators to monetize their work and expand their audience. Ben shares his experiences with streaming on YouTube, repurposing content across platforms like Instagram and TikTok, and experimenting with different content formats to drive sales. He emphasizes the importance of analyzing YouTube analytics to optimize content and tailoring content to different platforms. The discussion covers the value of live streams for community building versus Reels for sales, and the importance of authenticity in content creation. Ben and Francis discuss overcoming the initial hurdle of feeling "not interesting enough" and the value of documenting one's journey and experiments. They also touch on the balance between following trends for reach and creating valuable, educational content.