#17 - Building the Capacity to be Consistent, and Cohort Courses

The podcast explores the hosts' content creation journeys, focusing on building audiences and generating income. Francis details his recent Twitter activity, sharing tech-related insights and experiences with JavaScript date libraries, and the unexpected recognition he received from an Adobe developer. Ben discusses his impending YouTube launch, the challenges of condensing longer content into engaging reels, and his strategy of repurposing successful Instagram sketchnotes into YouTube videos. They delve into optimizing content for different platforms, emphasizing the importance of shareable content, visual appeal, and audience engagement. Ben shares his methodical approach to creating an online course, contrasting it with his previous tutorial's rushed production. The discussion also covers monetization strategies, balancing value delivery with promotional efforts, and the potential of offering free content with a "pay what you want" option.