05 Jan 2026
52m

Dollar Shave Club: Michael Dubin, From Zero to a Billion Dollar Exit in Five Years (December 2018)

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How I Built This with Guy Raz

Michael Dubin, founder of Dollar Shave Club, recounts building the company from a warehouse of unwanted razors to a billion-dollar acquisition by Unilever in just five years. Dubin describes how his background in improv comedy and video marketing helped him create a viral launch video that challenged Gillette's dominance by offering a better story, not necessarily a better razor. He also shares how a $700 payment saved the initial razor stock from being thrown out and how early struggles with fulfilling orders led to creative solutions. Dubin emphasizes the importance of trusting one's gut, solving a real problem, and recognizing the role of luck in entrepreneurial success.

Outlines

Part 1: Introduction, Background

Part 2: Creative Skills, Career Pivot

Part 3: The Idea, Initial Inventory

Part 4: Launch, Viral Marketing

Part 5: Operations, Scaling, Competition

Part 6: Acquisition, Reflection, Future

Part 7: Small Business Spotlight, Outro

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