20VC: The On Running Memo: From Swiss Mountains to NASDAQ IPO: The Story of Three Friends Who Built a Sports Giant

This podcast episode explores the origins and innovative approach of On Running, a Swiss company that designs and manufactures high-performance running shoes. Co-founded by David Alleman and Olivier Bernhard, On Running challenged industry norms by prioritizing performance over aesthetics and utilizing hollow elements in the sole for cushioning and responsiveness. Despite initial challenges, the company gained traction through perseverance, strategic partnerships, and a commitment to community engagement. With the inclusion of Roger Federer as a co-investor and co-creator, On Running has experienced significant growth and established a strong connection with its customers through shared values of movement, personal fulfillment, and innovation.