The Trust-First Approach Behind Carter Eve Jewelry’s Rapid Rise

The podcast explores strategies for selling luxury jewelry online, emphasizing trust-building and customer experience. Carter Eve, founder of Carter Eve Jewelry, shares her journey from traditional maker to running a $1.2 million eCommerce business via Shopify. A key element of her brand is the made-to-order approach, allowing for customization and waste reduction. Carter highlights the importance of high-touch customer service, noting she still personally handles customer inquiries to foster relationships. In-person events, collaborations with luxury brands, and ethical sourcing further contribute to building trust and attracting customers.