Build a Brand People Actually Trust with Dr. Anna Persaud, CEO at The Works | Ep. 380

In this episode of The Marketing Millennials podcast, Daniel Murray presents a talk from the Marketing Millennials Festival 2025 featuring Dr. Anna Persaud, the founder and CEO of This Works. Dr. Persaud discusses the journey of building her science-first wellness brand over 22 years, emphasizing the importance of science-backed products, relentless proof pointing, and maintaining authenticity. She highlights how This Works created the pillow spray category and became a leading sleep brand by focusing on the link between sleep, wellness, and skin health. Dr. Persaud shares insights on building brand trust through evidence-based research, adapting communication strategies, and leveraging personal expertise, while also stressing the significance of innovation and relevance in a competitive market.