Advice Line: Tapping AI as a Resource for Your Business

In this episode of "How I Built This Lab: The Advice Line," Guy Raz hosts a special mashup featuring returning guests Randy Hetrick (TRX), Todd Graves (Raising Canes), and Mei Xu (Chesapeake Bay Candle) to offer advice to entrepreneurs. Shereen from Moji Masala seeks advice on scaling her Indian spice packet business beyond in-store demos, receiving recommendations to focus on sampling programs and micro-influencer partnerships. Valerie from Large's Life puzzles questions whether to unify her three puzzle brands under one social media account, and Todd Graves advises her to consolidate her social media presence to highlight the shared experience of family time. Lastly, Avni from Modi Toys, a brand of Hindu-inspired plush toys and books, explores strategies to reignite growth, with Mei Xu suggesting incorporating AI for interactive dolls and expanding the business's mission to promote cultural knowledge.