How Your Brand Can Show Up On AI Search in 2026 with Tifenn Dano Kwan, CMO of Amplitude | Ep. 377

In this episode of The Marketing Millennials, Daniel Murray interviews Tifenn Dano Kwan, CMO of Amplitude, about the impact of AI search on marketing strategies. Tifenn discusses how AI search is diversifying traffic sources and emphasizes the importance of optimizing for citations across various platforms, including Reddit, G2, LinkedIn, and company websites. She highlights the shift towards brand awareness as a performance engine, enabled by AI visibility tools that track brand mentions and impact. They explore how marketers should adapt by creating frictionless websites, focusing on quality content, and understanding the questions customers are asking to improve brand visibility and drive conversions in an AI-driven landscape.