The new AI growth playbook for 2026 | How Lovable hit $200M ARR in one year

In this episode of Lenny's Podcast, Elena Verna, Head of Growth at Lovable, discusses the unique growth strategies employed by the company, which has seen unprecedented success in its first year. Elena shares how traditional growth playbooks have been largely discarded in favor of innovation, building in public, and prioritizing product loveability. She emphasizes the importance of giving the product away to remove barriers to entry, leveraging social media for organic growth, and fostering a community. Elena also touches on the changing landscape of product-market fit, the challenges and opportunities for women in tech, and the internal culture at Lovable that drives its rapid innovation and growth.