Advice Line with Bobby Trussell of Tempur-Pedic

In this episode of "The Advice Line" on How I Built This Lab, host Guy Raz and Tempur-Pedic founder Bobby Trussell offer business advice to early-stage founders. The first caller, Lyf Gildersleeve from Flying Fish Company, seeks guidance on expanding his fish market and restaurant business, with Trussell and Raz suggesting opening another location before considering franchising. The second caller, Colleen King from Hala Gear, asks about growing revenue for her river paddleboard business; Trussell and Raz advise focusing on the core product and building a community around the niche sport. The final caller, Amanda Horan from Line & Cleat, needs advice on raising capital for her life jacket brand, and is advised to seek funding from personal connections and to showcase the potential for significant returns to investors.