15 Dec 2025
1h 7m

93 Rejections, One Revolution: How Indiegogo Changed Crowdfunding Forever

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How I Built This with Guy Raz

In this episode of How I Built This, Guy Raz interviews Danae Ringelmann and Slava Rubin, the co-founders of Indiegogo, a crowdfunding platform. They discuss their backgrounds, the initial idea for Indiegogo, and the challenges they faced in launching and growing the company, particularly during the 2008 financial crisis. They recount bootstrapping the company, the importance of their team's dynamic, and their commitment to an open platform. They also reflect on the company's later years, their departures, and Indiegogo's position in the crowdfunding landscape compared to competitors like Kickstarter. The episode also includes a segment presented by American Express about Noah Wilson Rich and his company, Best Bees.

Outlines

Part 1: Origins and Early Life

Part 2: Idea, Launch, and Challenges

Part 3: Growth, Evolution, and Reflections

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