How to sell globally. B2B Sales expert's insights. Olga Galyant. Part 1.

The podcast explores B2B sales strategies across different company sizes and international markets. Olga Galyant, commercial director of Global Swiss Group, shares her experiences at Konica Minolta and Creatio, highlighting the shift from product-based to service-based sales and the importance of understanding client needs. She contrasts sales approaches in Ukraine, where building relationships can be challenging but rewarding, with those in Europe, where references and smaller initial projects are crucial, especially in Germany. Olga emphasizes the need for thorough preparation, including external audits and networking, particularly when targeting a limited number of potential clients. The discussion also covers the significance of Ideal Customer Profile (ICP) and market segmentation, using examples from India and Pakistan to illustrate the importance of focusing on qualified leads.