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Everyone wants the secret sauce to becoming a successful travel advisor…so Robin and Jennifer brought on someone who actually knows. One of the most dynamic voices in the industry, Jenn Lee joins this episode to discuss the common traits that top advisors share. You’ll hear why mindset, confidence, leadership, and resilience matter just as much as destination expertise, and why thinking like a business owner isn’t optional if you want to grow. Jenn also gets into the systems high-performing advisors rely on (hi, CRMs!) and how the right processes can completely transform your workload and profitability. And yes, she goes there: what to do if you love travel but aren’t sure agency ownership is your forever lane. From alternate roles to niche paths, Jenn explains how you can still build a career in travel that aligns with your strengths and brings you joy. Listen now!

About Jenn Lee:

Jenn is a dynamic leader in the travel industry, serving as President and Chief Marketing Officer of both Travel Planners International (TPI) and its sister company, Vacation Planners. With over 30 years of experience building and managing sales teams for Fortune 500 companies including Marriott Vacation Club, Ryland Homes, and Premiere Farnell, Lee brings strategic vision and an entrepreneurial mindset to empowering independent travel advisors. Known for her "let's get it done" culture and passionate advocacy for the travel advisor community, Lee also serves on the board of the Family Travel Association. Based in Maitland, Florida, she is dedicated to elevating the travel planning experience and creating opportunities for travel professionals to thrive both personally and professionally.

linkedin.com/in/jennleelovestravel

Today we will cover:

(02:10) Meet Jenn Lee: one of the most influential voices in the advisor community
(07:40) Shifting your mindset from hobbyist to entrepreneur
(16:15) The core traits of a successful advisor
(32:30) How rediscovering your “why” can realign your entire business
(35:35) Systems, CRMs & running a sellable business
(42:15) Investing in help long before overwhelm hits
(44:50) Signs agency ownership isn’t your lane & what paths exist beyond it
(54:05) Leaving a business isn’t failure; Jennifer’s story of pivoting

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172. Top Traits Of Successful Travel Advisors with Jenn Lee

TIQUE Talks: The Business Podcast for Travel Advisors