What Would You Do as Head of eCommerce tasked with massively improving operational efficiency? – with Jaime Hill

In this episode of the eCommerce MasterPlan podcast, host Chloe Thomas interviews eCommerce director Jaime Hill about improving operational efficiency in eCommerce businesses. Jaime shares insights on where to focus efforts, starting with the team and their skills, optimizing processes, and evaluating technology and marketing spend. She emphasizes communication, cross-functional collaboration, and avoiding unnecessary redundancies. Jaime also provides top tips, including a book recommendation, a preferred marketing method (SEO), a useful tool (Trello), and a way to reduce carbon footprint (checking hosting company's energy source).