Gymshark: Ben Francis. From pizza delivery to billion-dollar fitness brand.

In this episode of How I Built This, Guy Raz interviews Ben Francis, the co-founder of Gymshark, about his journey from a college dropout delivering pizzas to becoming the UK's youngest billionaire. Ben recounts starting Gymshark with a friend, Lewis Morgan, initially dropshipping supplements before transitioning to apparel designed specifically for weightlifters. He emphasizes the importance of building relationships with online influencers, particularly on YouTube, to promote the brand. Ben also discusses key moments such as their breakthrough at the Body Power event, hiring experienced mentors like Steve Hewitt, and making strategic decisions like focusing on direct-to-consumer sales and performance-enhancing designs, which all contributed to Gymshark's explosive growth and global influence.