Advice Line with Tariq Farid of Edible Arrangements

In this episode of "The Advice Line" on How I Built This Lab, host Guy Raz and Tariq Farid, the founder of Edible Arrangements, offer business advice to entrepreneurs who call into the show. They speak with Jake DeLeon, founder of Fila Manila, about introducing Filipino flavors to the US market and suggest focusing on the banana ketchup product. They also advise Heather Thorkelson of Minimal Impact Cruises on whether to include the word "cruise" in the company name, suggesting A/B testing and focusing on the expedition and luxury aspects. Finally, they counsel Ryan Burkhardt of Kong Screenprinting on scaling his custom apparel business by focusing on existing customers and high-touch service.