Babylist: Natalie Gordon. How a new mom used nap time to build a $500M business.

In this episode of How I Built This, Guy Raz interviews Natalie Gordon, the founder and CEO of Babylist, about her journey building the popular baby registry website. Natalie recounts her early career at Amazon, her initial entrepreneurial attempt with a language exchange platform, and the pivotal experience of feeling overwhelmed while creating her own baby registry, which led to the creation of Babylist. She discusses the challenges of launching and scaling the business, including early marketing efforts, transitioning from an affiliate model to direct sales, navigating the complexities of e-commerce, and the impact of COVID-19. Natalie also shares insights on hiring, leadership, and the evolution of Babylist into a comprehensive resource for new and expecting parents, emphasizing the importance of serving families and building trust with users.