TITV Host Akash Pasricha is on the ground at Adobe MAX 2025 speaking with Adobe executives about their AI models, marketing tech, forward deployed engineers and the future of creative work.

Akash speaks with Rachel Thornton, CMO at Adobe Enterprise, about what is on the minds of CMOs worldwide, including the shift from SEO to LLMs, the need for content at scale, and AI adoption challenges. He also talks with Adobe’s Varun Parmar about GenStudio, Adobe's solution for the content supply chain, and the automation of performance marketing tracking. Hannah Elsakr, VP of GenAI New Ventures at Adobe, details the new Firefly Foundry deep tuning service and Adobe's move toward use case-based pricing. Lastly, we get into the profound impacts of AI on advertising, discoverability, and the creative process with Critical Mass's Chief Strategy Officer Grant Owens and Chief Creative Officer Val Carlson.

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On the Ground at Adobe MAX 2025 | Oct 28, 2025

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