毎日1億人以上が集まるロブロックス「ゲームではなく”体験”である。」人気プラットフォーム Roblox CMO ジェレット・ウェスト氏【OT in the US】

This interview podcast features Marcelo Lebre interviewing Jarrett West, the Chief Marketing Officer of Roblox, at the Roblox Developer Conference. They discuss the conference's purpose, which is to showcase the latest products and updates to top creators. Jarrett shares his background in entertainment marketing, drawing parallels between Roblox's growth and his experiences at Netflix. The conversation explores Roblox's impressive user engagement, the platform's social aspects, and its evolution beyond gaming. They also touch on the increasing presence of Roblox content on platforms like YouTube and TikTok, the potential for financial education within Roblox, and the company's expansion into Japan, including the importance of local content creation. Finally, they discuss the potential for jobs existing solely within the Roblox environment and the future of live spectating and merging content with gaming on the platform.