Nuts.com: Jeff Braverman. From Corner Store to Snacktime Powerhouse

In this episode of How I Built This, Guy Raz interviews Jeff Braverman, the chairman of Nuts.com, about transforming his family's small Newark Nut Company into a successful online snack business. Braverman recounts his early experiences working in the store, his decision to leave finance and join the family business, and the challenges and opportunities he encountered while transitioning to e-commerce. He discusses key moments such as registering the domain NutsOnline.com, launching Google AdWords campaigns, dealing with a peanut protest, rebranding to Nuts.com, and navigating the COVID-19 pandemic. Braverman also shares insights into sourcing, marketing strategies, and the importance of family involvement in the business, as well as his decision to step down as CEO and focus on his strengths as chairman.