What Would You Do if growth at your eCommerce brand has stalled? – with Janis Thomas

In this episode of the eCommerce MasterPlan podcast, host Chloe Thomas interviews Janis Thomas about strategies for eCommerce brands experiencing stalled growth. Janis emphasizes the need for a comprehensive review of team structure, skills, technology, and marketing channel ROI. She advises businesses to adopt a "zero-based" approach, questioning every expense and activity to identify areas for cost reduction and efficiency gains. The discussion covers prioritizing initiatives for quick impact, aligning teams with inspiring goals, and leveraging AI effectively by providing it with high-quality brand and customer data. Janis also shares practical tips on fostering a culture of continuous improvement and making informed decisions to reignite growth.