04 Mar 2024
1h 12m

Uncle Nearest Premium Whiskey: Fawn Weaver (2021)

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How I Built This with Guy Raz

This podcast episode chronicles the remarkable journey of Fawn Weaver, who launched Uncle Nearest Whiskey to honor the legacy of Nearest Green, the man who taught Jack Daniel how to make whiskey. From humble beginnings and overcoming homelessness, Fawn's determination led her to start her own PR firm and later meet her husband through a pivotal introduction. The discovery of Nearest Green's story inspired the creation of the Happy Wives Club, promoting representation and honoring untold narratives. Fawn's purchase of the farm where Nearest Green taught Jack Daniel became the catalyst for creating Uncle Nearest Whiskey. Despite facing challenges in a male-dominated industry, Fawn's resilience, thorough preparation, and unwavering belief in Nearest's story paved the way for Uncle Nearest's success, contributing to the growing momentum of black-owned brands.

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