The ultimate guide to SEO | Ethan Smith (Graphite)

Ethan Smith, CEO of Graphite, an SEO and content strategy agency, elucidates key SEO strategies, emphasizing the importance of editorial SEO and content over technical audits. He advises focusing on addressable market size and domain authority, suggesting companies have at least 1,000 daily non-SEO visits and 1,000 referring domains before heavily investing in SEO. Smith champions a topic-centric approach, where content comprehensively covers numerous related keywords, illustrated by MasterClass's success with "butter lettuce" content. He also underscores the value of internal linking, advocating for a flat site architecture to enhance Google's crawl efficiency and improve page visibility.