23 Oct 2025
1h 18m

From Pivot to Fortune 10 Customers, How Reducto Powers Your Favorite AI Products | Co-founder and CEO Adit Abraham

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The Peel with Turner Novak

In this episode of The Peel, Turner Novak interviews Adit Abraham, co-founder and CEO of Reducto, a company that extracts data from PDFs and physical documents using computer vision. Adit explains how Reducto helps connect and interact with unstructured human data, addressing the challenges of accurately parsing complex documents for language model use. They discuss the current state of Reducto, its revenue model based on page processing, and various use cases across industries like legal, financial services, and healthcare. Adit shares insights on building a product that goes beyond "good enough," the company's fundraising journey, and their approach to sales, emphasizing the importance of product excellence and customer focus. The conversation also touches on the future of PDFs and human-computer data interaction, highlighting the potential for AI to automate end-to-end processes and take tasks off human plates.

Outlines

Part 1: Introduction to Reducto

Part 2: Product Development and Focus

Part 3: Fundraising and Team Building

Part 4: Future Outlook

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