Multi-Channel eCommerce Made Simple: Lessons from Charles Bentley’s £30M Strategy with Andrew Steel

In this episode of the eCommerce MasterPlan podcast, host Chloe Thomas interviews Andrew Steel, the eCommerce Director at Charles Bentley, about managing sales across multiple channels, balancing stock buying and manufacturing, price scraping, outsourcing, and expanding into Europe. Andrew shares insights on leveraging data from various channels, the importance of net cash profit forecasting, and strategies for diversifying into new markets. He also provides tips on traffic generation, tools for efficient data analysis, and reducing carbon footprint.