WWYD? Ian Leslie on Achieving Hockey Stick Growth in a $10–25M eCommerce Brand

In this episode of the eCommerce MasterPlan podcast, host Chloe Thomas interviews Ian Leslie about his approach to taking over and growing a $10 to $25 million eCommerce business. Ian outlines a strategy focused on cutting overhead costs to reinvest in marketing, sales, and product development, alongside a strong emphasis on A/B testing across the entire business. He stresses the importance of creating a culture of testing and overcoming limiting beliefs about what can be achieved in-house versus relying solely on agencies. Ian also shares tips on customer service, unconventional marketing methods, and leveraging AI for efficiency.