Why every A-lister also has a side hustle

This Planet Money Indicator podcast episode explores the burgeoning trend of celebrities launching their own businesses. The episode features interviews with Lisa Loeb, who successfully built an eyewear brand, and John Legend, who discusses his skincare line, Loved One. The hosts also interview Amanda Dobbins, who analyzes the shift in celebrity culture and economics contributing to this trend, and Ari Bloom, a consultant who helps celebrities navigate the business world. The discussion covers various levels of celebrity involvement, from endorsements to full-fledged brand creation, highlighting both the potential for significant financial success and the considerable risks involved. The episode uses examples of successful and unsuccessful celebrity ventures to illustrate the complexities of this phenomenon.